Experience

Eight years building audiences around Tampa Bay sports: on my own account, for clients, and at the ballpark.

Jun 2018 – Present

Founder & Social Media Manager

RaysCoverage · Tampa, FL

  • Founded and grew a Tampa Bay Rays fan community to 20,000+ followers across Instagram and TikTok.
  • Generated 10M+ cross-platform views in 30 days (Oct. 2026) and 2M+ total likes with trend-driven posts.
  • Produce short-form baseball content, including highlights, fan reactions, edits, and breaking news.
  • Use analytics to guide content decisions, posting schedules, and growth strategy.
  • Lead overall strategy, brand collaborations and partnerships, and community management.

Jun 2024 – Oct 2026

Social Media Manager

2NDNTR Sports · Tampa, FL

  • Managed social content across platforms for CasaDeKlub (baseball podcast), Chinook Seedery, and Rally Fuel.
  • Created all graphics and reels for CasaDeKlub, building a consistent visual brand for the podcast.
  • Produced and edited short-form sports videos, including reels reaching 1M+ views that drove follower growth.
  • Analyzed platform insights to adjust posting strategy, creative direction, and engagement tactics.

Mar 2025 – Present

Brand Ambassador

Viva Seltzer · Tampa, FL

  • Produce sports-focused short-form video content for Viva Seltzer in partnership with @RaysCoverage.
  • Create branded posts that build awareness of Viva among Tampa Bay sports fans.
  • Promote Viva products and local events through short-form video coverage.
  • Collaborate with the Viva team to develop marketing strategies and campaign ideas.

Mar 2026 – Present

Street Team Member

Tampa Bay Rays · St. Petersburg, FL

  • Named Employee of the Month (June 2026) for outstanding performance and fan engagement.
  • Represent the Rays at community events, engaging fans with a positive, high-energy presence.
  • Support the Rays Rookies Kids Club, running activities and creating memorable experiences for young fans.

Education

The University of Tampa

B.S. in Marketing · Aug 2025

Four-year NCAA Division II sprinter. Broke the school record in the 4x100m relay.

Skills & tools

Social media strategySports contentShort-form videoCapCutReelsTikTokYouTube ShortsTrend researchReal-time contentPlatform managementAnalytics & reportingBrand partnershipsCommunity management